That's our actual vehicle, with sample client creative on the sign. A full-colour LED billboard running the I-15 corridor from Bountiful to Ogden — past the retail, the commuters, and the neighbourhoods your customers actually live in. Two days every week, eight slots per rotation. When they're gone, they're gone.
A fixed billboard waits for traffic to come to it. This one goes to the traffic — retail corridors at lunch, commuter routes at five, wherever your buyers actually spend their day.
Tell us the towns, the retail centres, or the competitor you want to sit beside. We build the route around it and you approve it before we drive.
Six words, maximum contrast, one idea. We build the creative ourselves — artwork that looks good on a laptop does not work at thirty miles an hour.
A GPS route log showing where the vehicle went, when, and how long it spent in each zone you paid for — plus every call the campaign produced, with a summary of what each caller wanted.
The rotation holds eight advertisers. There is no ninth slot and no overselling — once the board is full, the next opening is the next campaign window.
Most outdoor advertising quotes a huge reach figure with no way to check it. Here is exactly what we measure, what we estimate, and what we won't claim at all.
GPS logged continuously. Hours on route, miles driven, and minutes inside each zone you paid for are recorded, not estimated. If the vehicle loses signal, the report shows a gap — we never bill it as time on the road.
We can model reach from traffic volume and time in zone, and we'll show you the method. But it's a model, not a headcount, and every report labels it that way. Anyone quoting you an exact number is guessing.
The SMS keyword is the honest scoreboard. Every text is a real person who saw your sign and acted on it. Those numbers go to you and stay yours whether you book again or not.
The screen is 12.6 inches tall and your customer is driving. That isn't a limitation to work around — it's the discipline that makes mobile advertising work. We design every campaign to it, and we won't run artwork that ignores it.
No QR codes, and no keywords either. Nobody scans a code on a moving vehicle, and asking a driver to remember a word and a number halves your response. One number is the most anyone will retain at thirty miles an hour — and if they call while you're busy, our AI receptionist picks it up so the lead doesn't evaporate.
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One frame can't carry your brand and a readable number at the same time — something always shrinks. So we split it. The first frame establishes who you are and what the offer is. The second hands the whole panel to the number, at roughly three times the size it could otherwise be. No keyword, no QR code — one number, and it rings your phone.
Both frames are included in every slot. We build them, you approve them, and you see a proof at this exact resolution before anything drives.
These are rendered at the sign's true resolution — 384 × 128 pixels, actual pixel grid, nothing smoothed or faked. What you see here is what drivers see. The businesses are made up and the numbers are film-industry placeholders — the rendering is exact.
We rebuild it for the panel at no extra cost — correct weight, correct contrast, correct scale. You'll see a rendered proof at this exact resolution before anything goes on the road.
Get a free proofOne continuous corridor we serve in a single shift — which means your slot gets the whole run, not a fraction of it.
Somewhere else in mind? Cache Valley, Summit County and Salt Lake County are available as separate bookings — ask and we'll quote it.
One position in the eight-slot rotation. Your creative appears in the loop continuously while the vehicle is on route, for the full length of your campaign. You aren't buying a percentage of a day — you're buying a seat on the board for the whole run.
The sign runs two days every week. Your slot is included on every one of those runs — about 52 days on the road across a six-month term, billed at a flat monthly rate rather than per run. That works out near $87 a day for Corridor Loop. The term protects your position: nobody can take your slot mid-agreement, and repetition is what makes outdoor advertising work. One run is an advert. Six months is recognition.
Your number rings your phone first, for about twenty seconds. If nobody picks up, an AI receptionist answers instead of sending the caller to voicemail — it takes their name and number, finds out what they wanted, and emails you a summary within seconds. Callers are told up front they're speaking with an automated assistant. If you'd rather it never answers, we can turn it off, or set it to after-hours only.
Yes, and it saves you 10%. Corridor Loop is $4,050 instead of $4,500, and Retail Activation is $5,400 instead of $6,000. We send a secure payment link once we've confirmed your slot and you've approved the creative — nothing is charged before that.
Yes. Category exclusivity means we won't run another business in your category during your campaign window. It carries a premium — ask us to quote your specific category.
No, and we'd rather you didn't. Creative is included and we build it to the screen's constraints. If you have brand assets, send them and we'll design around them.
Every campaign comes with a GPS route report: the path the vehicle took, timestamps, and minutes spent inside each target zone. If we lost signal, the report shows the gap rather than filling it in. You get the real record, including the parts that aren't flattering.
Corridor Loop keeps moving — broad exposure across the whole Davis–Weber run. Retail Activation parks the sign where your customers already are. Stopped traffic reads a sign properly, so activation trades reach for attention. Businesses driving foot traffic to one location usually want activation; businesses building name recognition across the valley usually want the loop.
Safety first, always. If a day isn't safe to drive we reschedule rather than run it badly, and your campaign gets the days it paid for.
Tell us the town and the offer. We'll confirm what's still open, check that nobody in your category has taken it, and send you a proof of your creative before anything is charged.
Prefer to talk? Call (385) 438-6584 or email Support@MotteAndBaileyMarketing.com.